White (Minuteman): $5,999/year
Less Competition – Easier to grow a following when fewer creators were on the platform.
Username Availability – Ability to claim short, catchy, or unique usernames.
Algorithm Favorability – Early adopters often benefited from more organic reach as TikTok pushed new creators.
Beta Programs – Invitations to test experimental features (e.g., TikTok Stories, longer video formats).